Bouchezinfo.com

email – richardbouchez at gmail dot com

Inbound Marketing certified ■ Change management leader ■ Brand Manager ■ Big Brand & Start-up experience ■ Agency experience ■ Blogger ■ Speaker ■ Team management experience ■ Emmy award winner

►Consultant: New Media, Social Media, Content Strategy 2008 – Present

InovediaMarketing.com

Tinley Park, Illinois

Digital Marketing services provided to brands large & small including International Professional Education, National Home Improvement Retail, SAAS Start-up, Interactive Agency, Restaurant & Beauty

New & Social Media Analyst, Becker Professional Education

• Develop revenue generating banner campaigns exceeding expectations in month 1 using Behavioral and Retargeting ads.
• Manage Paid Search (PPC) working with Google Analytics and Google account teams to optimize Adwords campaigns and improve conversion rates.
• Identify new media opportunities based on core marketing objectives and present strategic integrated marketing plans including metrics, goals and timelines to marketing management teams.
• Launch Radian6 social media monitoring & sentiment tagging.
• Provide training, direction and best practices for using social media monitoring in metrics reporting, brand reputation management and customer service.
• Develop yearly Social media calendar, including content strategy directives for Facebook, Twitter, Linkedin and YouTube including proactive engagement and conversation calendar integration.
• Manage Social Media Specialist responsible for monitoring & responding using Radian6 and engaging prospects such as current students and alumni.

Content & Social Media Strategist, EZWebPlayer.com

• Devise content strategy responsible for increasing organic traffic 800% using social media & Google Adwords tools.
• Develop aggressive Twitter growth strategies, resulting in more than 2k followers less than 11 months.
• Manage, edit and contribute to company Blog, responsible for SEO & community engagement best practices.
• Launch Twitter, Facebook & YouTube accounts, streamlining content distribution leading engagement initiatives.
• Lead role in determining & launching product features, PR campaigns and new website.

New Business & Social Media Specialist, Harp Interactive

• Performed customer service oriented engagement on behalf of National Retailer Empire Today often successful in converting negative sentiment into positive customer testimonials.
• Executed brand reputation management initiatives for multiple brands working with Twitter, Facebook and online partners to eliminate brand infringing accounts.
• Provided B2B and B2C competitive analysis for New Business proposals.
• Performed ongoing social media monitoring services, monthly sentiment and account growth reporting, as well as trend analysis for multiple clients using Radian6.
• Managed Twitter & Facebook content using Hootsuite to schedule tweets & status updates.
• Delivered monthly trend analysis & campaign recommendations in support of marketing goals.
• Implement SEO support services including keyword research & directory submissions.

Blogger & New Media Development

• Developed SocialMediaBizCards.com & blog Karmatarian.org from site design to launch using WordPress CMS.
• Highly successful in driving 25k+ views in year 1 strictly using custom social media marketing systems.
• Provide Social Media Strategy sessions and training for B2B & B2C companies and presented as featured speaker for Lincolnwood & Barrington chamber of commerce events.
• Manage Linkedin Ads & Google Adwords campaigns using Google Analytics & web master tools for campaign as well as site optimization.
• Produce, shoot & edit YouTube marketing videos.

►Director of Marketing 2006 – 2008

MyNC.com / NBC17-TV & Weather Plus ch219

Raleigh-Durham, North Carolina

Lead marketer implementing a new social networking concept tying together blogs, news services, classified ads and custom built microsites, such as PintsizedSports.com & NCgoGreen.com served by a central ad network.

• Lead ideation of core strategies and initiatives to create a social network driven by local user participation & sharing of content (UGC) including articles, videos & photo uploads.
• Implemented community development initiatives, identified strategic partnerships with new & existing blogs, participated in blogger meet & greets, community ascertainments, launch events and training sessions for local business bloggers on shooting, editing & uploading video.
• Develop cross platform roll out campaign and marketing materials including a direct mail campaign that exceeded expectations delivering 1st month sales in excess of 50% of direct mail production costs.

Brand Manager & Creative Director

• Manage NBC television affiliate brand, marketing & promotional efforts. Implementation of new graphics, branding initiatives and the development of a custom corporate music package.
• Turned around a department whose processes and equipment had been neglected for years. Reinvigorated and refocused staff into a team that strives to execute with excellence.
• Directed event promotion and marketing plans supporting sales initiatives such as: Health & Fitness Festival (annual attendance 40k+) and Tree of Lights (30k+).
• Implemented Traditional and New Media ad campaigns across broadcast, radio, outdoor, cable & direct mail.
• Managed a combined marketing budget of over $1million.

►Director of Creative Services 2003 – 2006

NBC 5/30, KOAA.com, WeatherFirstNow.com & SpringsResource.com

Colorado Springs, Colorado

• Responsible for branding and marketing a #1 local news product and brand extension products including Colorado’s first local 24-hour weather channel and retail microsite SpringsResource.com.
• Develop long range strategic objectives to grow brands and awareness across multiple platforms including: broadcast, web, radio, cable television, newspaper, and billboards.
• Build & launch team: Colorado’s first local weather cable channel, responsible for brand development, graphic design creation, ad integration as well as content development and delivery across web and dual cable systems.
• Project leader: groundbreaking kiosk personalization project extending local weather brand directly to travelers.

ADVERTISING & PROMOTIONS WRITER / PRODUCER / VIDEO EDITOR

ABC7 Chicago, 2003

CBS2 Chicago, 2001 – 2002

NBC5 Chicago, 1999 – 2001

• Write, Produce & Edit local branding campaigns, news and programming promos & sales presentations.

EDUCATION

BRADLEY UNIVERSITY, Peoria, Illinois 1998

► Bachelors of Science in Communication

AWARDS & RECOGNITION

2009 – 2011 City of Chicago SMB Expo Ambassador

2009 Inbound Marketing Certification: Social Media, Blogging, Email & Viral, SEO, Web Analytics

2007 Emmy nomination: Public Service Announcement

2007 Featured in Promax “Best of” (markets 1 – 75)

2006 Set design, show concept and staging for Emmy award winning program.

2006 Featured in Promax “Best of” (markets 76+)

2004 Promax Silver Muse Award: Program Promotion

2004 CBA Awards: Best Website, Best Single Spot, Best Graphics, Best Single Program

2003 Emmy Award: Public Service Announcement

2003 Emmy Nomination: Station Image Campaign

2002 Emmy Nomination: News Promotion

Popularity: 100% [?]