Richard Bouchez
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STRENGTHS
Social Media Marketing strategy ▪ Copywriting for print, radio, broadcast, web, blogging, PR ▪ Branding strategy ▪ Developing engaging new media products & content ▪ Executing new & traditional marketing tactics ▪ Interactive & multimedia project management ▪ Change management leader ▪ High concept audio / video production ▪ Organic SEO
RECOGNITION, SUCCESSES, CERTIFICATES, INNOVATION
- Inbound Marketing Certification: Social Media, Blogging, Email & Viral, SEO, Web Analytics
- Named “City of Chicago Small Business Expo Ambassador” for new media recruiting efforts.
- InovediaMarketing.com syndicated by BizinBizout.com a growing new media marketing resource for SMBs.
- Featured Speaker: SEO, SEM & SMM Basics for Business, A Barrington Chamber of Commerce event.
- Social network development from custom CMS concept to integration of new technologies for distribution of hyper local content to local communities via: web, mobile, traditional and digital broadcasts.
- Build & launch Colorado’s first hyper local weather channel including brand development, graphic design creation, ad integration as well as content development and delivery across web and dual cable systems.
- Groundbreaking kiosk personalization project extending local weather brand directly to travelers.
- Development and implementation of prototype business model to revolutionize and revitalize a failing media company beginning with pitches & presentations to senior level executives including CEO.
- Lead role in ground up development of new profitable online businesses including PintsizedSports.com, NCgogreen.com & SpringsResource.com.
- Direct mail campaign to increase brand awareness exceeds expectations delivering 1st month sales in excess of 50% of production costs.
- Project Manager: $400k+ studio construction featuring innovative “multi-platform environment” design.
- Art Director for award winning redesign of KOAA.com.
- Industry’s largest known research study of 2006 to identify market branding strategies and opportunities validating initiatives with ‘Real Time Response’ focus group study.
AWARDS
2007 Emmy nomination: PSA
2007 Corporate Development Team: Music Package
2007 Featured in Promax “Best of” (markets 1 – 75)
2006 Set design, show concept and staging
for Emmy award winning program.
2006 Featured in Promax “Best of” (markets 76 +)
2004 Promax Silver Muse Award: Program Promotion
2004 CBA Awards: Best Website, Best Single Spot,
Best Graphics, Best Single Program
2003 Emmy Award: Public Service Announcement
2002 Emmy Nomination: Station Image Campaign
2003 Emmy Nomination: News Promotion
►New Media Marketer & Creative Director, 2008 – Present
InovediaMarketing.com: New Media Management, Development & Creative Services
Tinley Park, Illinois
Create engaging blogs & new media products delivering targeted ads and products directly to niche audiences. Encourage community growth and participation through distribution of original content & interaction. Ongoing management, support and strategy for 3 primary websites growing views to from 0 to 25k in 12 months using only social media marketing tactics across Twitter, Facebook, Linkedin, Stumbleupon & Digg. Implement SEO best practices such as keyword tagging and link building. Utilize Bit.ly and Social Oomph for social media monitoring & measurement. Monitor site traffic using Google Analytics. Design intuitive user interfaces that are simple, effective & attractive using Wordpress, HTML and Adobe products. Pursue sponsorships, closely follow new media marketing trends, Google and Twitter trends.
Provide social media training & monitoring as well as multimedia production services. Recommends appropriate social marketing strategy based on “ideal customer” and individual business objectives. Provide streamlined solutions for updating blogs and social media sites via RSS, email, Ping.fm and SocialOomph.com. Develop new media marketing plans to meet objectives such as lead generation, support of affiliate marketing programs and ad serving. Create & submit proposals ranging from $2500 to $1 million+ ranging from small business web marketing packages to large scale community sites involving custom CMS development, iPhone and Facebook application concepts.
Support small business clients with traditional & web consulting services including: site evaluation, actions plans to increase customer engagement as well as strategic direction for contesting, web videos, couponing & email marketing campaigns. Provide Ebay & Craigslist guidance and selling services. Design menus, banners, flyers, table tents and other promotional materials.
►Director of Marketing / Creative Services, 2006 – 2008
MyNC.com Social Network, NBC17-TV & Weather Plus ch219
Raleigh-Durham, North Carolina
Lead marketer for executive team implementing a new social networking concept that ties together local blogs, news resources and classified ads as MyNC.com. Core initiatives: User Generated Video & photo sharing, custom Content Management System concept, aggregation of blogs & classified ads and niche site development of PintsizedSports.com, NCgogreen.com and NCpolitcs08.com among others. Community Development initiatives: identifying strategic partnerships with new & existing blogs, blogger meet and greets, community ascertainments, launch events and training for local businesses bloggers on shooting, editing & uploading video. Build & launch: Identify vendor and custom Content Management System supporting: personalization, “Google-like” widgets, strategic partners and ad integration. Lead responsibilities: logo design, creation of marketing materials including direct mail campaign that exceeded expectations delivering 1st month sales in excess of 50% of direct mail production costs. Determine new media SWOTs, identify unique sales opportunities and aggressive guerrilla marketing strategies. Combined marketing budget of over $1million.
Manage all NBC television affiliate brand, marketing & promotional efforts including implementation of new station graphics, branding initiatives and music packages. Turned around a department whose processes and equipment had been neglected for years. Reinvigorated and refocused staff into a team that strives to execute with excellence. Executive Producer responsible for all station image, sweeps & topical promos. Oversee event promotion and marketing plans supporting sales initiatives such as: Health & Fitness Festival (annual attendance 40k) and Tree of Lights (30k). Responsible for department budget & hiring.
►Director of Creative Services, 2003 – 2006
NBC 5/30, KOAA.com, WFN cable channel 9
WeatherFirstNow.com & SpringsResource.com
Colorado Springs, Colorado
Responsible for branding and marketing of NBC Affiliate, #1 local news product and numerous brand extension products including Colorado’s first local 24-hour weather channel and SpringsResource.com. Develop long range strategic objectives to grow brands and awareness of television channels across multiple platforms including: broadcast, web, radio, cable television, newspaper, and billboards. Work closely with local sales team designing and implementing online revenue generating initiatives.
Responsible for department budget and network /syndicated co-op dollars, training, hiring and building a strong team of 4 full-time creative professionals as well as 2 part-timers. Approved and revised scripts working with staff to improve production values station-wide. Served as Art Director re-designing station graphics giving new updated look to outdated station-branding package. Implement new traffic system and control on-air inventory.
ADVERTISING & PROMOTIONS WRITER / PRODUCER
ABC / WLS Chicago, Illinois 2003
CBS / WBBM Chicago, Illinois 2001 – 2002
NBC / WMAQ Chicago, Illinois 1999 – 2001
WPBF West Palm Beach, Florida 1998 – 1999
NBC / WMAQ Chicago, Illinois 1998
Promotion Intern ABC / WLS-TV Chicago, Illinois
EDUCATION
BRADLEY UNIVERSITY, Peoria, Illinois 1998
► Bachelors of Science in Communication
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