Richard Bouchez
STRENGTHS
Social Media Marketing strategy ▪ Copywriting for print, radio, broadcast, web, blogging, PR ▪ Branding strategy ▪ Developing engaging new media products & content ▪ Executing new & traditional marketing tactics ▪ Interactive & multimedia project management ▪ Change management leader ▪ High concept audio / video production ▪ Organic SEO
RECOGNITION, SUCCESSES, CERTIFICATES, INNOVATION
- Inbound Marketing Certification: Social Media, Blogging, Email & Viral, SEO, Web Analytics
- Named “City of Chicago Small Business Expo Ambassador” for new media recruiting efforts.
- InovediaMarketing.com syndicated by BizinBizout.com a growing new media marketing resource for SMBs.
- Featured Speaker: SEO, SEM & SMM Basics for Business, A Barrington Chamber of Commerce event.
- Social network development from custom CMS concept to integration of new technologies for distribution of hyper local content to local communities via: web, mobile, traditional and digital broadcasts.
- Build & launch Colorado’s first hyper local weather channel including brand development, graphic design creation, ad integration as well as content development and delivery across web and dual cable systems.
- Groundbreaking kiosk personalization project extending local weather brand directly to travelers.
- Development and implementation of prototype business model to revolutionize and revitalize a failing media company beginning with pitches & presentations to senior level executives including CEO.
- Lead role in ground up development of new profitable online businesses including PintsizedSports.com, NCgogreen.com & SpringsResource.com.
- Direct mail campaign to increase brand awareness exceeds expectations delivering 1st month sales in excess of 50% of production costs.
- Project Manager: $400k+ studio construction featuring innovative “multi-platform environment” design.
- Art Director for award winning redesign of KOAA.com.
- Industry’s largest known research study of 2006 to identify market branding strategies and opportunities validating initiatives with ‘Real Time Response’ focus group study.
AWARDS
2007 Emmy nomination: PSA
2007 Corporate Development Team: Music Package
2007 Featured in Promax “Best of” (markets 1 – 75)
2006 Set design, show concept and staging
for Emmy award winning program.
2006 Featured in Promax “Best of” (markets 76 +)
2004 Promax Silver Muse Award: Program Promotion
2004 CBA Awards: Best Website, Best Single Spot,
Best Graphics, Best Single Program
2003 Emmy Award: Public Service Announcement
2002 Emmy Nomination: Station Image Campaign
2003 Emmy Nomination: News Promotion
►New Media Marketer & Creative Director, 2008 – Present
InovediaMarketing.com: New Media Management, Development & Creative Services
Tinley Park, Illinois
Interactive Ad Agency Experience: Full-time client facing role engaging fans on behalf of nationwide home improvement retailer with home offices in over 35 markets. *please contact for details.
- Manage Twitter & Facebook content using Hootsuite to schedule tweets & status updates.
- Daily monitoring and reporting using social media listening platform Radian6. Recommend & implement customer service oriented actions against complaints & negative posts.
- Execute aggressive brand reputation management initiatives working closely with agency management, Yelp.com, Radian6, Knowem.com and in-house marketing team. Discover & report Facebook pages infringing on copyright.
- Actively grow & manage social media accounts using tools such as Tweepi & directories such as WeFollow.com.
- Also tweeting & Facebooking on behalf of agency and beauty industry clients. Assist sales in the development of competitive analysis reports for New Business Presentations & pitches.
Web Start-up Experience: Social Media Specialist for Online Video Player (SAAS).*please contact for details
- Develop & execute Social Media Marketing systems, blogging best practices and Linkedin.com marketing strategy to meet objectives including lead generation and affiliate marketing program support.
- Manage blog.EZWebplayer.com
- Designing and implementation of Customer Service oriented social media campaign to build online branding & content creation initiatives for growing social media fans & driving blog traffic.
- Implement SEO best practices such as keyword tagging and link building.
- Develop streamlined solutions for updating blogs and numerous social media sites simultaneously via RSS, email, Ping.fm, SocialOomph.com and others.
Blogger & New Media Development:
Create engaging online products & including blogs, such as InovediaMarketing.com/blog and social media content streams. Write targeted blog posts. Highly successful in driving views to from 0 to 25k in 12 months using only social media marketing tactics including Twitter, Facebook, Linkedin, Stumbleupon & Digg. Design intuitive user interfaces that are simple & effective using WordPress, HTML and Adobe products. Monitor site traffic using Google Analytics.
►Director of Marketing / Creative Services, 2006 – 2008
MyNC.com Social Network, NBC17-TV & Weather Plus ch219
Raleigh-Durham, North Carolina
Lead marketer for executive team implementing a new social networking concept that ties together local blogs, news resources and classified ads as MyNC.com. Core initiatives: User Generated Video & photo sharing, custom Content Management System concept, aggregation of blogs & classified ads and niche site development of PintsizedSports.com, NCgogreen.com and NCpolitcs08.com among others. Community Development initiatives: identifying strategic partnerships with new & existing blogs, blogger meet and greets, community ascertainments, launch events and training for local businesses bloggers on shooting, editing & uploading video. Build & launch: Identify vendor and custom Content Management System supporting: personalization, “Google-like” widgets, strategic partners and ad integration. Lead responsibilities: logo design, creation of marketing materials including direct mail campaign that exceeded expectations delivering 1st month sales in excess of 50% of direct mail production costs. Determine new media SWOTs, identify unique sales opportunities and aggressive guerrilla marketing strategies. Combined marketing budget of over $1million.
Manage all NBC television affiliate brand, marketing & promotional efforts including implementation of new station graphics, branding initiatives and music packages. Turned around a department whose processes and equipment had been neglected for years. Reinvigorated and refocused staff into a team that strives to execute with excellence. Executive Producer responsible for all station image, sweeps & topical promos. Oversee event promotion and marketing plans supporting sales initiatives such as: Health & Fitness Festival (annual attendance 40k) and Tree of Lights (30k). Responsible for department budget & hiring.
►Director of Creative Services, 2003 – 2006
NBC 5/30, KOAA.com, WFN cable channel 9
WeatherFirstNow.com & SpringsResource.com
Colorado Springs, Colorado
Responsible for branding and marketing of NBC Affiliate, #1 local news product and numerous brand extension products including Colorado’s first local 24-hour weather channel and SpringsResource.com. Develop long range strategic objectives to grow brands and awareness of television channels across multiple platforms including: broadcast, web, radio, cable television, newspaper, and billboards. Work closely with local sales team designing and implementing online revenue generating initiatives.
Responsible for department budget and network /syndicated co-op dollars, training, hiring and building a strong team of 4 full-time creative professionals as well as 2 part-timers. Approved and revised scripts working with staff to improve production values station-wide. Served as Art Director re-designing station graphics giving new updated look to outdated station-branding package. Implement new traffic system and control on-air inventory.
ADVERTISING & PROMOTIONS WRITER / PRODUCER
ABC / WLS Chicago, Illinois 2003
CBS / WBBM Chicago, Illinois 2001 – 2002
NBC / WMAQ Chicago, Illinois 1999 – 2001
WPBF West Palm Beach, Florida 1998 – 1999
NBC / WMAQ Chicago, Illinois 1998
Promotion Intern ABC / WLS-TV Chicago, Illinois
EDUCATION
BRADLEY UNIVERSITY, Peoria, Illinois 1998
► Bachelors of Science in Communication
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