–

SEO SEM & SOCIAL MEDIA BASICS >

Click here for the presentation I gave with MicroshareLLC (Barrington Chamber of Commerce)

–

Click here to LIVE CHAT with me via Gmail

NaymzPulse.Plaxo (view all of my feeds combined – Twitter not included)

–

–

–

Vist the Nozumi Blog Nozumi’s page on Twitter

View the Nozumi Web video: HOW TO make a Nozumi Forbidden Roll

(Shot & edited by Richard A. Bouchez)

10/2009 SEO SEM & SOCIAL MEDIA BASICS Slideshare presented with MicroshareLLC for the Barrington Chamber of Commerce (VIDEO coming soon).

Seminar Notes
I presented on Social Media Marketing slides 38 to 43. Other sections break down as follows: SEO slides 5 to 9, SEM Adwords / PPC slides 10 to 23, Stats / trends (cost per click and click through rates) slides 24 to 36, 10 steps to success for keywords slide 37, Social Media

–

Engaging new media projects deliver targeted ads and affiliate marketing directly to niche audiences.

TwitterFunny.com

InovediaMarketing

Karmatarian BETA

RichandDaveShow

NCgoGreen

PintsizedSports

Raleigh.MyNC.com

BouchezGalleries.com

Social network build MyNC.com

Blogs

Politics

Classified ads

Music

Community news, calendar, features (cities, towns, etc.)

Mouse over to browse MyNC.com site examples, direct mail, promo materials and more. >>>

$400k Studio Build: Multi-platform reporting environment

COS / WXFN custom kiosk project
Relevant real-time weather information delivered right to travelers. *Ad supported.
WXFN.com (offline)
A forward thinking online weather channel that saw personalization as a key driver in future.
WeatherFirstNow channel 9
Colorado’s first hyper local weather channel!

SpringsResource.com
	Retail “one stop shop” with prefered search and other tiered services.

NewsFirst Email Newsletter
	Automated content delivery to subscribers. *Ad supported.

KOAA site redesign 2003
Award winning design featuring top story video & wx.

Extensive multimedia production experience
Including projects with: The Chicago Bears, Entertainment Tonight, The Chris Zorich Foundation, Chicago Juvenile Protection Agency, The Olympic Training Center and many Television & Radio stations across the country.
Click here for some Audio / Video samples
Quick contact:

MEMORABLE MULTIMEDIA

NOTE: Please click here for my TELEVISION PROMO BRANDING REELS, below you will find creative AUDIO / VIDEO ideas & suggestions from my archive.

—-

ADD VALUE WITH HOW TO VIDEOS

IDEA: St. Patty’s Day UGC

Simple, clean & clever:

Commercial for NCgoGreen.com

Educate & compel:

Facebook Investigation

Post something cool: Timelapse

Cut through creative:

The New 7Pm News

Over the top & fun!

Controversial: Clear Cutting Promo

Branding via metaphor on radio:

Click here to view my Demo Reels

Quick contact:

Richard Bouchez

►New Media Marketer & Creative Director, 2008 – Present

InovediaMarketing.com: New Media Management, Development & Creative Services

Tinley Park, Illinois

Create engaging blogs & new media products delivering targeted ads and products directly to niche audiences. Encourage community growth and participation through distribution of original content & interaction. Ongoing management, support and strategy for 3 primary websites growing views to from 0 to 25k in 12 months using only social media marketing tactics across Twitter, Facebook, Linkedin, Stumbleupon & Digg. Implement SEO best practices such as keyword tagging and link building. Utilize Bit.ly and Social Oomph for social media monitoring & measurement. Monitor site traffic using Google Analytics. Design intuitive user interfaces that are simple, effective & attractive using Wordpress, HTML and Adobe products. Pursue sponsorships, closely follow new media marketing trends, Google and Twitter trends.

Provide social media training & monitoring as well as multimedia production services. Recommends appropriate social marketing strategy based on “ideal customer” and individual business objectives. Provide streamlined solutions for updating blogs and social media sites via RSS, email, Ping.fm and SocialOomph.com. Develop new media marketing plans to meet objectives such as lead generation, support of affiliate marketing programs and ad serving. Create & submit proposals ranging from $2500 to $1 million+ ranging from small business web marketing packages to large scale community sites involving custom CMS development, iPhone and Facebook application concepts.

Support small business clients with traditional & web consulting services including: site evaluation, actions plans to increase customer engagement as well as strategic direction for contesting, web videos, couponing & email marketing campaigns. Provide Ebay & Craigslist guidance and selling services. Design menus, banners, flyers, table tents and other promotional materials.

►Director of Marketing / Creative Services, 2006 – 2008

MyNC.com Social Network, NBC17-TV & Weather Plus ch219

Raleigh-Durham, North Carolina

Lead marketer for executive team implementing a new social networking concept that ties together local blogs, news resources and classified ads as MyNC.com. Core initiatives: User Generated Video & photo sharing, custom Content Management System concept, aggregation of blogs & classified ads and niche site development of PintsizedSports.com, NCgogreen.com and NCpolitcs08.com among others. Community Development initiatives: identifying strategic partnerships with new & existing blogs, blogger meet and greets, community ascertainments, launch events and training for local businesses bloggers on shooting, editing & uploading video. Build & launch: Identify vendor and custom Content Management System supporting: personalization, “Google-like” widgets, strategic partners and ad integration. Lead responsibilities: logo design, creation of marketing materials including direct mail campaign that exceeded expectations delivering 1^st month sales in excess of 50% of direct mail production costs. Determine new media SWOTs, identify unique sales opportunities and aggressive guerrilla marketing strategies. Combined marketing budget of over $1million.

Manage all NBC television affiliate brand, marketing & promotional efforts including implementation of new station graphics, branding initiatives and music packages. Turned around a department whose processes and equipment had been neglected for years. Reinvigorated and refocused staff into a team that strives to execute with excellence. Executive Producer responsible for all station image, sweeps & topical promos. Oversee event promotion and marketing plans supporting sales initiatives such as: Health & Fitness Festival (annual attendance 40k) and Tree of Lights (30k). Responsible for department budget & hiring.

►Director of Creative Services, 2003 – 2006

NBC 5/30, KOAA.com, WFN cable channel 9

WeatherFirstNow.com & SpringsResource.com

Colorado Springs, Colorado

Responsible for branding and marketing of NBC Affiliate, #1 local news product and numerous brand extension products including Colorado’s first local 24-hour weather channel and SpringsResource.com. Develop long range strategic objectives to grow brands and awareness of television channels across multiple platforms including: broadcast, web, radio, cable television, newspaper, and billboards. Work closely with local sales team designing and implementing online revenue generating initiatives.

Responsible for department budget and network /syndicated co-op dollars, training, hiring and building a strong team of 4 full-time creative professionals as well as 2 part-timers. Approved and revised scripts working with staff to improve production values station-wide. Served as Art Director re-designing station graphics giving new updated look to outdated station-branding package. Implement new traffic system and control on-air inventory.

ADVERTISING & PROMOTIONS WRITER / PRODUCER

ABC / WLS Chicago, Illinois 2003

CBS / WBBM Chicago, Illinois 2001 – 2002

NBC / WMAQ Chicago, Illinois 1999 – 2001

WPBF West Palm Beach, Florida 1998 – 1999

NBC / WMAQ Chicago, Illinois 1998

Promotion Intern ABC / WLS-TV Chicago, Illinois

EDUCATION

BRADLEY UNIVERSITY, Peoria, Illinois 1998

► Bachelors of Science in Communication

DOWNLOAD or PRINT a .doc, pdf or rich txt > CLICK HERE

Quick contact:

Branding Reel NBC 17, Raleigh- Durham NC

Promo Reel Chicago: WLS-TV, WBBM, etc.

Branding Reel KOAA-TV 2005, Colorado Springs CO

Branding Reel WFN9 2005, Colorado Springs CO

Memorable?

A controversial topic… a unique creative approach