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Interactive Agency Experience: Social Media content development & Online Brand Reputation Management services for National Retail Clients including:

NEW! Current role!

Social Media Strategist for SAAS Web Start-up EZWebplayer.com

Blog, Twitter & Amazon store setup, graphics & coaching for lifestyle / interest blog Karmatarian.org

(Food photography by Richard A. Bouchez)

Nozumi Japanese Cuisine, South Barrington: Blog & Twitter accounts setup and multimedia shoot including “how to” and about videos.

Vist the Nozumi Blog

Visit Nozumi’s page on Twitter

View the Nozumi Web video: HOW TO make a Nozumi Forbidden Roll

(Shot & edited by Richard A. Bouchez)

Delidirect.com Blog & Twitter account creation and multimedia shoot including “Cooler Tour” and “About” videos

Visit the Delidirect blog

Visit the Delidirect Twitter page

Watch the COOLER TOUR, shot and edited by Richard A. Bouchez

10/2009 SEO SEM & SOCIAL MEDIA BASICS Slideshare presented with MicroshareLLC for the Barrington Chamber of Commerce (VIDEO coming soon).

Seminar Notes
I presented on Social Media Marketing slides 38 to 43. Other sections break down as follows: SEO slides 5 to 9, SEM Adwords / PPC slides 10 to 23, Stats / trends (cost per click and click through rates) slides 24 to 36, 10 steps to success for keywords slide 37, Social Media

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Engaging new media projects deliver targeted ads and affiliate marketing directly to niche audiences.

TwitterFunny.com

InovediaMarketing

Karmatarian BETA

RichandDaveShow

NCgoGreen

PintsizedSports

Raleigh.MyNC.com

BouchezGalleries.com

Social network build MyNC.com

Blogs

Politics

Classified ads

Music

Community news, calendar, features (cities, towns, etc.)

Mouse over to browse MyNC.com site examples, direct mail, promo materials and more. >>>

$400k Studio Build: Multi-platform reporting environment

COS / WXFN custom kiosk project
Relevant real-time weather information delivered right to travelers. *Ad supported.
WXFN.com (offline)
A forward thinking online weather channel that saw personalization as a key driver in future.
WeatherFirstNow channel 9
Colorado’s first hyper local weather channel!

SpringsResource.com
	Retail “one stop shop” with prefered search and other tiered services.

NewsFirst Email Newsletter
	Automated content delivery to subscribers. *Ad supported.

KOAA site redesign 2003
Award winning design featuring top story video & wx.

Extensive multimedia production experience
Including projects with: The Chicago Bears, Entertainment Tonight, The Chris Zorich Foundation, Chicago Juvenile Protection Agency, The Olympic Training Center and many Television & Radio stations across the country.
Click here for some Audio / Video samples
Quick contact:

MEMORABLE MULTIMEDIA

NOTE: Please click here for my TELEVISION PROMO BRANDING REELS, below you will find creative AUDIO / VIDEO ideas & suggestions from my archive.

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ADD VALUE WITH HOW TO VIDEOS

IDEA: St. Patty’s Day UGC

Simple, clean & clever:

Commercial for NCgoGreen.com

Educate & compel:

Facebook Investigation

Post something cool: Timelapse

Cut through creative:

The New 7Pm News

Over the top & fun!

Controversial: Clear Cutting Promo

Branding via metaphor on radio:

Click here to view my Demo Reels

Quick contact:

Inbound Marketing certified ■ Change management leader ■ Brand Manager ■ Big Brand & Start-up experience ■ Agency experience ■ Blogger ■ Speaker ■ Team management experience ■ Emmy award winner

►Consultant: New Media, Social Media, Content Strategy 2008 – Present

InovediaMarketing.com

Tinley Park, Illinois

Digital Marketing services provided to brands large & small including International Professional Education, National Home Improvement Retail, SAAS Start-up, Interactive Agency, Restaurant & Beauty

New & Social Media Analyst, Becker Professional Education

• Develop revenue generating banner campaigns exceeding expectations in month 1 using Behavioral and Retargeting ads.
• Manage Paid Search (PPC) working with Google Analytics and Google account teams to optimize Adwords campaigns and improve conversion rates.
• Identify new media opportunities based on core marketing objectives and present strategic integrated marketing plans including metrics, goals and timelines to marketing management teams.
• Launch Radian6 social media monitoring & sentiment tagging.
• Provide training, direction and best practices for using social media monitoring in metrics reporting, brand reputation management and customer service.
• Develop yearly Social media calendar, including content strategy directives for Facebook, Twitter, Linkedin and YouTube including proactive engagement and conversation calendar integration.
• Manage Social Media Specialist responsible for monitoring & responding using Radian6 and engaging prospects such as current students and alumni.

Content & Social Media Strategist, EZWebPlayer.com

• Devise content strategy responsible for increasing organic traffic 800% using social media & Google Adwords tools.
• Develop aggressive Twitter growth strategies, resulting in more than 2k followers less than 11 months.
• Manage, edit and contribute to company Blog, responsible for SEO & community engagement best practices.
• Launch Twitter, Facebook & YouTube accounts, streamlining content distribution leading engagement initiatives.
• Lead role in determining & launching product features, PR campaigns and new website.

New Business & Social Media Specialist, Harp Interactive

• Performed customer service oriented engagement on behalf of National Retailer Empire Today often successful in converting negative sentiment into positive customer testimonials.
• Executed brand reputation management initiatives for multiple brands working with Twitter, Facebook and online partners to eliminate brand infringing accounts.
• Provided B2B and B2C competitive analysis for New Business proposals.
• Performed ongoing social media monitoring services, monthly sentiment and account growth reporting, as well as trend analysis for multiple clients using Radian6.
• Managed Twitter & Facebook content using Hootsuite to schedule tweets & status updates.
• Delivered monthly trend analysis & campaign recommendations in support of marketing goals.
• Implement SEO support services including keyword research & directory submissions.

Blogger & New Media Development

• Developed SocialMediaBizCards.com & blog Karmatarian.org from site design to launch using WordPress CMS.
• Highly successful in driving 25k+ views in year 1 strictly using custom social media marketing systems.
• Provide Social Media Strategy sessions and training for B2B & B2C companies and presented as featured speaker for Lincolnwood & Barrington chamber of commerce events.
• Manage Linkedin Ads & Google Adwords campaigns using Google Analytics & web master tools for campaign as well as site optimization.
• Produce, shoot & edit YouTube marketing videos.

►Director of Marketing 2006 – 2008

MyNC.com / NBC17-TV & Weather Plus ch219

Raleigh-Durham, North Carolina

Lead marketer implementing a new social networking concept tying together blogs, news services, classified ads and custom built microsites, such as PintsizedSports.com & NCgoGreen.com served by a central ad network.

• Lead ideation of core strategies and initiatives to create a social network driven by local user participation & sharing of content (UGC) including articles, videos & photo uploads.
• Implemented community development initiatives, identified strategic partnerships with new & existing blogs, participated in blogger meet & greets, community ascertainments, launch events and training sessions for local business bloggers on shooting, editing & uploading video.
• Develop cross platform roll out campaign and marketing materials including a direct mail campaign that exceeded expectations delivering 1st month sales in excess of 50% of direct mail production costs.

Brand Manager & Creative Director

• Manage NBC television affiliate brand, marketing & promotional efforts. Implementation of new graphics, branding initiatives and the development of a custom corporate music package.
• Turned around a department whose processes and equipment had been neglected for years. Reinvigorated and refocused staff into a team that strives to execute with excellence.
• Directed event promotion and marketing plans supporting sales initiatives such as: Health & Fitness Festival (annual attendance 40k+) and Tree of Lights (30k+).
• Implemented Traditional and New Media ad campaigns across broadcast, radio, outdoor, cable & direct mail.
• Managed a combined marketing budget of over $1million.

►Director of Creative Services 2003 – 2006

NBC 5/30, KOAA.com, WeatherFirstNow.com & SpringsResource.com

Colorado Springs, Colorado

• Responsible for branding and marketing a #1 local news product and brand extension products including Colorado’s first local 24-hour weather channel and retail microsite SpringsResource.com.
• Develop long range strategic objectives to grow brands and awareness across multiple platforms including: broadcast, web, radio, cable television, newspaper, and billboards.
• Build & launch team: Colorado’s first local weather cable channel, responsible for brand development, graphic design creation, ad integration as well as content development and delivery across web and dual cable systems.
• Project leader: groundbreaking kiosk personalization project extending local weather brand directly to travelers.

ADVERTISING & PROMOTIONS WRITER / PRODUCER / VIDEO EDITOR

ABC7 Chicago, 2003

CBS2 Chicago, 2001 – 2002

NBC5 Chicago, 1999 – 2001

• Write, Produce & Edit local branding campaigns, news and programming promos & sales presentations.

EDUCATION

BRADLEY UNIVERSITY, Peoria, Illinois 1998

► Bachelors of Science in Communication

AWARDS & RECOGNITION

2009 – 2011 City of Chicago SMB Expo Ambassador

2009 Inbound Marketing Certification: Social Media, Blogging, Email & Viral, SEO, Web Analytics

2007 Emmy nomination: Public Service Announcement

2007 Featured in Promax “Best of” (markets 1 – 75)

2006 Set design, show concept and staging for Emmy award winning program.

2006 Featured in Promax “Best of” (markets 76+)

2004 Promax Silver Muse Award: Program Promotion

2004 CBA Awards: Best Website, Best Single Spot, Best Graphics, Best Single Program

2003 Emmy Award: Public Service Announcement

2003 Emmy Nomination: Station Image Campaign

2002 Emmy Nomination: News Promotion

Richard Bouchez

Branding Reel NBC 17, Raleigh- Durham NC

Promo Reel Chicago: WLS-TV, WBBM, etc.

Branding Reel KOAA-TV 2005, Colorado Springs CO

Branding Reel WFN9 2005, Colorado Springs CO

Memorable?

A controversial topic… a unique creative approach