NEW! Blog, Twitter & Amazon store setup, graphics & coaching for lifestyle / interest blog Karmatarian.org
(Food photography by Richard A. Bouchez)
Nozumi Japanese Cuisine, South Barrington: Blog & Twitter accounts setup and multimedia shoot including “how to” and about videos.
Visit Nozumi’s page on Twitter
View the Nozumi Web video: HOW TO make a Nozumi Forbidden Roll
(Shot & edited by Richard A. Bouchez)
Delidirect.com Blog & Twitter account creation and multimedia shoot including “Cooler Tour” and “About” videos
Visit the Delidirect Twitter page
Watch the COOLER TOUR, shot and edited by Richard A. Bouchez
10/2009 SEO SEM & SOCIAL MEDIA BASICS Slideshare presented with MicroshareLLC for the Barrington Chamber of Commerce (VIDEO coming soon).
Seminar Notes
I presented on Social Media Marketing slides 38 to 43. Other sections break down as follows: SEO slides 5 to 9, SEM Adwords / PPC slides 10 to 23, Stats / trends (cost per click and click through rates) slides 24 to 36, 10 steps to success for keywords slide 37, Social Media
–
|
Engaging new media projects deliver targeted ads and affiliate marketing directly to niche audiences.
|
|||||||||||||||||||||||||
 |
 |
 |
|||||||||||||||||||||||
| TwitterFunny.com | |||||||||||||||||||||||||
 |
 |
 |
|||||||||||||||||||||||
 |
 |
||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||
|
Social network build MyNC.com
|
|||||||||||||||||||||||||
 |
 |
 |
 |
 |
 |
 |
|
||||||||||||||||||
 |
|||||||||||||||||||||||||
|
|
||||||||||||||||||||||||
|
|
||||||||||||||||||||||||
|
|||||||||||||||||||||||||
|
Mouse over to browse MyNC.com site examples, direct mail, promo materials and more. >>>
|
|||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||
|
$400k Studio Build: Multi-platform reporting environment
|
||||
 |
||||
|
|
||||
 |
||
|
COS / WXFN custom kiosk project
|
||
|
Relevant real-time weather information delivered right to travelers. *Ad supported.
|
||
 |
||
|
WXFN.com (offline)
|
||
|
A forward thinking online weather channel that saw personalization as a key driver in future.
|
||
 |
||
|
WeatherFirstNow channel 9
|
||
|
Colorado’s first hyper local weather channel!
|
||
 |
||||
|
SpringsResource.com
|
||||
|
Retail “one stop shop” with prefered search and other tiered services.
|
||||
 |
||||
|
NewsFirst Email Newsletter
|
||||
|
Automated content delivery to subscribers. *Ad supported.
|
||||
 |
||
|
KOAA site redesign 2003
|
||
|
Award winning design featuring top story video & wx.
|
||
|
Extensive multimedia production experience
|
|||||||
|
Including projects with: The Chicago Bears, Entertainment Tonight, The Chris Zorich Foundation, Chicago Juvenile Protection Agency, The Olympic Training Center and many Television & Radio stations across the country.
|
|||||||
| Quick contact: | |||||||
 |
 |
 |
 |
 |
|||
Popularity: 54% [?]
NOTE: Please click here for my TELEVISION PROMO BRANDING REELS, below you will find creative AUDIO / VIDEO ideas & suggestions from my archive.
—-
Click here to view my Demo Reels
Quick contact:
|
|
|
|
|
|
|||||
Popularity: 32% [?]
Richard Bouchez
DOWNLOAD or PRINT > CLICK HERE
STRENGTHS
Social Media Marketing strategy ▪ Copywriting for print, radio, broadcast, web, blogging, PR ▪ Branding strategy ▪ Developing engaging new media products & content ▪ Executing new & traditional marketing tactics ▪ Interactive & multimedia project management ▪ Change management leader ▪ High concept audio / video production ▪ Organic SEO
RECOGNITION, SUCCESSES, CERTIFICATES, INNOVATION
AWARDS
2007 Emmy nomination: PSA
2007 Corporate Development Team: Music Package
2007 Featured in Promax “Best of” (markets 1 – 75)
2006 Set design, show concept and staging
for Emmy award winning program.
2006 Featured in Promax “Best of” (markets 76 +)
2004 Promax Silver Muse Award: Program Promotion
2004 CBA Awards: Best Website, Best Single Spot,
Best Graphics, Best Single Program
2003 Emmy Award: Public Service Announcement
2002 Emmy Nomination: Station Image Campaign
2003 Emmy Nomination: News Promotion
►New Media Marketer & Creative Director, 2008 – Present
InovediaMarketing.com: New Media Management, Development & Creative Services
Tinley Park, Illinois
Create engaging blogs & new media products delivering targeted ads and products directly to niche audiences. Encourage community growth and participation through distribution of original content & interaction. Ongoing management, support and strategy for 3 primary websites growing views to from 0 to 25k in 12 months using only social media marketing tactics across Twitter, Facebook, Linkedin, Stumbleupon & Digg. Implement SEO best practices such as keyword tagging and link building. Utilize Bit.ly and Social Oomph for social media monitoring & measurement. Monitor site traffic using Google Analytics. Design intuitive user interfaces that are simple, effective & attractive using Wordpress, HTML and Adobe products. Pursue sponsorships, closely follow new media marketing trends, Google and Twitter trends.
Provide social media training & monitoring as well as multimedia production services. Recommends appropriate social marketing strategy based on “ideal customer” and individual business objectives. Provide streamlined solutions for updating blogs and social media sites via RSS, email, Ping.fm and SocialOomph.com. Develop new media marketing plans to meet objectives such as lead generation, support of affiliate marketing programs and ad serving. Create & submit proposals ranging from $2500 to $1 million+ ranging from small business web marketing packages to large scale community sites involving custom CMS development, iPhone and Facebook application concepts.
Support small business clients with traditional & web consulting services including: site evaluation, actions plans to increase customer engagement as well as strategic direction for contesting, web videos, couponing & email marketing campaigns. Provide Ebay & Craigslist guidance and selling services. Design menus, banners, flyers, table tents and other promotional materials.
►Director of Marketing / Creative Services, 2006 – 2008
MyNC.com Social Network, NBC17-TV & Weather Plus ch219
Raleigh-Durham, North Carolina
Lead marketer for executive team implementing a new social networking concept that ties together local blogs, news resources and classified ads as MyNC.com. Core initiatives: User Generated Video & photo sharing, custom Content Management System concept, aggregation of blogs & classified ads and niche site development of PintsizedSports.com, NCgogreen.com and NCpolitcs08.com among others. Community Development initiatives: identifying strategic partnerships with new & existing blogs, blogger meet and greets, community ascertainments, launch events and training for local businesses bloggers on shooting, editing & uploading video. Build & launch: Identify vendor and custom Content Management System supporting: personalization, “Google-like” widgets, strategic partners and ad integration. Lead responsibilities: logo design, creation of marketing materials including direct mail campaign that exceeded expectations delivering 1st month sales in excess of 50% of direct mail production costs. Determine new media SWOTs, identify unique sales opportunities and aggressive guerrilla marketing strategies. Combined marketing budget of over $1million.
Manage all NBC television affiliate brand, marketing & promotional efforts including implementation of new station graphics, branding initiatives and music packages. Turned around a department whose processes and equipment had been neglected for years. Reinvigorated and refocused staff into a team that strives to execute with excellence. Executive Producer responsible for all station image, sweeps & topical promos. Oversee event promotion and marketing plans supporting sales initiatives such as: Health & Fitness Festival (annual attendance 40k) and Tree of Lights (30k). Responsible for department budget & hiring.
►Director of Creative Services, 2003 – 2006
NBC 5/30, KOAA.com, WFN cable channel 9
WeatherFirstNow.com & SpringsResource.com
Colorado Springs, Colorado
Responsible for branding and marketing of NBC Affiliate, #1 local news product and numerous brand extension products including Colorado’s first local 24-hour weather channel and SpringsResource.com. Develop long range strategic objectives to grow brands and awareness of television channels across multiple platforms including: broadcast, web, radio, cable television, newspaper, and billboards. Work closely with local sales team designing and implementing online revenue generating initiatives.
Responsible for department budget and network /syndicated co-op dollars, training, hiring and building a strong team of 4 full-time creative professionals as well as 2 part-timers. Approved and revised scripts working with staff to improve production values station-wide. Served as Art Director re-designing station graphics giving new updated look to outdated station-branding package. Implement new traffic system and control on-air inventory.
ADVERTISING & PROMOTIONS WRITER / PRODUCER
ABC / WLS Chicago, Illinois 2003
CBS / WBBM Chicago, Illinois 2001 – 2002
NBC / WMAQ Chicago, Illinois 1999 – 2001
WPBF West Palm Beach, Florida 1998 – 1999
NBC / WMAQ Chicago, Illinois 1998
Promotion Intern ABC / WLS-TV Chicago, Illinois
EDUCATION
BRADLEY UNIVERSITY, Peoria, Illinois 1998
► Bachelors of Science in Communication
DOWNLOAD or PRINT a .doc, pdf or rich txt > CLICK HERE
Quick contact:
 |
 |
 |
 |
 |
|||||
Popularity: 100% [?]
“Positive Stories” image promo
Branding Reel NBC 17, Raleigh- Durham NC
Promo Reel Chicago: WLS-TV, WBBM, etc.
Branding Reel KOAA-TV 2005, Colorado Springs CO
Branding Reel WFN9 2005, Colorado Springs CO
Memorable?
A controversial topic… a unique creative approach
|
|
|
|
|
|||||
Popularity: 46% [?]
Richard A. Bouchez: Creative Multimedia Marketing & Social Media Enthusiast! Webpreneur: InovediaMarketing.com, TwitterFunny.com, RichandDaveShow.com. Geeky about innovation, branding, ads, photography and gadgets. Find me on Twitter > @richardbouchez
