email – richardbouchez at gmail dot com
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Popularity: 6% [?]
Archive for July, 2009
Social & New Media Marketing
On July - 7 - 2009
NEW! Current role!
Interactive Agency Experience: Social Media content development & Online Brand Reputation Management services for National Retail Clients including:
NEW! Current role!
Social Media Strategist for SAAS Web Start-up EZWebplayer.com
Blog, Twitter & Amazon store setup, graphics & coaching for lifestyle / interest blog Karmatarian.org
(Food photography by Richard A. Bouchez)
Nozumi Japanese Cuisine, South Barrington: Blog & Twitter accounts setup and multimedia shoot including “how to” and about videos.
Visit Nozumi’s page on Twitter
View the Nozumi Web video: HOW TO make a Nozumi Forbidden Roll
(Shot & edited by Richard A. Bouchez)
Delidirect.com Blog & Twitter account creation and multimedia shoot including “Cooler Tour” and “About” videos
Visit the Delidirect Twitter page
Watch the COOLER TOUR, shot and edited by Richard A. Bouchez
10/2009 SEO SEM & SOCIAL MEDIA BASICS Slideshare presented with MicroshareLLC for the Barrington Chamber of Commerce (VIDEO coming soon).
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Seminar Notes
I presented on Social Media Marketing slides 38 to 43. Other sections break down as follows: SEO slides 5 to 9, SEM Adwords / PPC slides 10 to 23, Stats / trends (cost per click and click through rates) slides 24 to 36, 10 steps to success for keywords slide 37, Social Media
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Engaging new media projects deliver targeted ads and affiliate marketing directly to niche audiences.
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Social network build MyNC.com
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Mouse over to browse MyNC.com site examples, direct mail, promo materials and more. >>>
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$400k Studio Build: Multi-platform reporting environment
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COS / WXFN custom kiosk project
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Relevant real-time weather information delivered right to travelers. *Ad supported.
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WXFN.com (offline)
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A forward thinking online weather channel that saw personalization as a key driver in future.
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WeatherFirstNow channel 9
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Colorado’s first hyper local weather channel!
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SpringsResource.com
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Retail “one stop shop” with prefered search and other tiered services.
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NewsFirst Email Newsletter
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Automated content delivery to subscribers. *Ad supported.
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KOAA site redesign 2003
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Award winning design featuring top story video & wx.
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Extensive multimedia production experience
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Including projects with: The Chicago Bears, Entertainment Tonight, The Chris Zorich Foundation, Chicago Juvenile Protection Agency, The Olympic Training Center and many Television & Radio stations across the country.
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Popularity: 8% [?]
Audio Video Production
On July - 6 - 2009
MEMORABLE MULTIMEDIA
NOTE: Please click here for my TELEVISION PROMO BRANDING REELS, below you will find creative AUDIO / VIDEO ideas & suggestions from my archive.
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ADD VALUE WITH HOW TO VIDEOS
IDEA: St. Patty’s Day UGC
Simple, clean & clever:
Commercial for NCgoGreen.com
Educate & compel:
Facebook Investigation
Post something cool: Timelapse
Cut through creative:
The New 7Pm News
Over the top & fun!
Controversial: Clear Cutting Promo
Branding via metaphor on radio:
Click here to view my Demo Reels
Quick contact:
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Resume Richard A. Bouchez
On July - 1 - 2009
email – richardbouchez at gmail dot com
Inbound Marketing certified ■ Change management leader ■ Brand Manager ■ Big Brand & Start-up experience ■ Agency experience ■ Blogger ■ Speaker ■ Team management experience ■ Emmy award winner
►Consultant: New Media, Social Media, Content Strategy 2008 – Present
InovediaMarketing.com
Tinley Park, Illinois
Digital Marketing services provided to brands large & small including International Professional Education, National Home Improvement Retail, SAAS Start-up, Interactive Agency, Restaurant & Beauty
New & Social Media Analyst, Becker Professional Education
- Develop revenue generating banner campaigns exceeding expectations in month 1 using Behavioral and Retargeting ads.
- Manage Paid Search (PPC) working with Google Analytics and Google account teams to optimize Adwords campaigns and improve conversion rates.
- Identify new media opportunities based on core marketing objectives and present strategic integrated marketing plans including metrics, goals and timelines to marketing management teams.
- Launch Radian6 social media monitoring & sentiment tagging.
- Provide training, direction and best practices for using social media monitoring in metrics reporting, brand reputation management and customer service.
- Develop yearly Social media calendar, including content strategy directives for Facebook, Twitter, Linkedin and YouTube including proactive engagement and conversation calendar integration.
- Manage Social Media Specialist responsible for monitoring & responding using Radian6 and engaging prospects such as current students and alumni.
Content & Social Media Strategist, EZWebPlayer.com
- Devise content strategy responsible for increasing organic traffic 800% using social media & Google Adwords tools.
- Develop aggressive Twitter growth strategies, resulting in more than 2k followers less than 11 months.
- Manage, edit and contribute to company Blog, responsible for SEO & community engagement best practices.
- Launch Twitter, Facebook & YouTube accounts, streamlining content distribution leading engagement initiatives.
- Lead role in determining & launching product features, PR campaigns and new website.
New Business & Social Media Specialist, Harp Interactive
- Performed customer service oriented engagement on behalf of National Retailer Empire Today often successful in converting negative sentiment into positive customer testimonials.
- Executed brand reputation management initiatives for multiple brands working with Twitter, Facebook and online partners to eliminate brand infringing accounts.
- Provided B2B and B2C competitive analysis for New Business proposals.
- Performed ongoing social media monitoring services, monthly sentiment and account growth reporting, as well as trend analysis for multiple clients using Radian6.
- Managed Twitter & Facebook content using Hootsuite to schedule tweets & status updates.
- Delivered monthly trend analysis & campaign recommendations in support of marketing goals.
- Implement SEO support services including keyword research & directory submissions.
Blogger & New Media Development
- Developed SocialMediaBizCards.com & blog Karmatarian.org from site design to launch using WordPress CMS.
- Highly successful in driving 25k+ views in year 1 strictly using custom social media marketing systems.
- Provide Social Media Strategy sessions and training for B2B & B2C companies and presented as featured speaker for Lincolnwood & Barrington chamber of commerce events.
- Manage Linkedin Ads & Google Adwords campaigns using Google Analytics & web master tools for campaign as well as site optimization.
- Produce, shoot & edit YouTube marketing videos.
►Director of Marketing 2006 – 2008
MyNC.com / NBC17-TV & Weather Plus ch219
Raleigh-Durham, North Carolina
Lead marketer implementing a new social networking concept tying together blogs, news services, classified ads and custom built microsites, such as PintsizedSports.com & NCgoGreen.com served by a central ad network.
- Lead ideation of core strategies and initiatives to create a social network driven by local user participation & sharing of content (UGC) including articles, videos & photo uploads.
- Implemented community development initiatives, identified strategic partnerships with new & existing blogs, participated in blogger meet & greets, community ascertainments, launch events and training sessions for local business bloggers on shooting, editing & uploading video.
- Develop cross platform roll out campaign and marketing materials including a direct mail campaign that exceeded expectations delivering 1st month sales in excess of 50% of direct mail production costs.
Brand Manager & Creative Director
- Manage NBC television affiliate brand, marketing & promotional efforts. Implementation of new graphics, branding initiatives and the development of a custom corporate music package.
- Turned around a department whose processes and equipment had been neglected for years. Reinvigorated and refocused staff into a team that strives to execute with excellence.
- Directed event promotion and marketing plans supporting sales initiatives such as: Health & Fitness Festival (annual attendance 40k+) and Tree of Lights (30k+).
- Implemented Traditional and New Media ad campaigns across broadcast, radio, outdoor, cable & direct mail.
- Managed a combined marketing budget of over $1million.
►Director of Creative Services 2003 – 2006
NBC 5/30, KOAA.com, WeatherFirstNow.com & SpringsResource.com
Colorado Springs, Colorado
- Responsible for branding and marketing a #1 local news product and brand extension products including Colorado’s first local 24-hour weather channel and retail microsite SpringsResource.com.
- Develop long range strategic objectives to grow brands and awareness across multiple platforms including: broadcast, web, radio, cable television, newspaper, and billboards.
- Build & launch team: Colorado’s first local weather cable channel, responsible for brand development, graphic design creation, ad integration as well as content development and delivery across web and dual cable systems.
- Project leader: groundbreaking kiosk personalization project extending local weather brand directly to travelers.
ADVERTISING & PROMOTIONS WRITER / PRODUCER / VIDEO EDITOR
ABC7 Chicago, 2003
CBS2 Chicago, 2001 – 2002
NBC5 Chicago, 1999 – 2001
- Write, Produce & Edit local branding campaigns, news and programming promos & sales presentations.
EDUCATION
BRADLEY UNIVERSITY, Peoria, Illinois 1998
► Bachelors of Science in Communication
AWARDS & RECOGNITION
2009 – 2011 City of Chicago SMB Expo Ambassador
2009 Inbound Marketing Certification: Social Media, Blogging, Email & Viral, SEO, Web Analytics
2007 Emmy nomination: Public Service Announcement
2007 Featured in Promax “Best of” (markets 1 – 75)
2006 Set design, show concept and staging for Emmy award winning program.
2006 Featured in Promax “Best of” (markets 76+)
2004 Promax Silver Muse Award: Program Promotion
2004 CBA Awards: Best Website, Best Single Spot, Best Graphics, Best Single Program
2003 Emmy Award: Public Service Announcement
2003 Emmy Nomination: Station Image Campaign
2002 Emmy Nomination: News Promotion
Richard Bouchez
Popularity: 100% [?]
Demo Reels
On July - 1 - 2009
“Positive Stories” image promo
Branding Reel NBC 17, Raleigh- Durham NC
Promo Reel Chicago: WLS-TV, WBBM, etc.
Branding Reel KOAA-TV 2005, Colorado Springs CO
Branding Reel WFN9 2005, Colorado Springs CO
Memorable?
A controversial topic… a unique creative approach
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Popularity: 8% [?]
